Strategi Optimalisasi Search Engine Optimization (SEO) untuk Meningkatkan Visibilitas Produk Lembaga Keuangan Syariahdi Internet

Abstract

This research aims to optimize Search Engine Optimization (SEO) strategies to increase the visibility of Islamic financial institution products on the internet. With a quantitative descriptive approach, this research analyzes the effectiveness of SEO implementation using secondary data obtained from SEO analysis tools such as Google Keyword Planner and SEMrush. The data collected includes keyword search volume, difficulty level, as well as backlinks and technical SEO performance (page speed and mobile optimization). Descriptive statistical techniques are used to describe SEO trends, while correlation analysis evaluates the relationship between SEO variables and the digital visibility of Islamic financial institutions. The research results show that comprehensive SEO implementation including on-page SEO, off-page SEO, and technical SEO is able to increase website rankings in search engines, increase organic traffic, brand awareness, and customer conversions. The case example of Dubai Islamic Bank (DIB) illustrates how keyword optimization and quality backlinks contribute significantly to increasing digital visibility. These findings indicate that Islamic financial institutions in Indonesia can take advantage of search trends that are still low in competition to strengthen their position in search engines, through an integrated and well-targeted SEO strategy.