STRATEGI PEMASARAN LAZADA DAN SHOPEE DALAM NEW MARKETING SYSTEM (STUDY KASUS TOKO GUDANG UNIK)

Abstract

This study aims to determine the effect of Lazada and Shopee's Marketing Strategy in the New Marketing System (Case Study: Unique Warehouse Store). This research uses a case study method, data collection is carried out through in-depth interviews, observation and documentation studies. The subjects in this study were employees at the Unique Warehouse Store. The results of this study reveal that the sales marketing strategy of Lazada and Shopee in the new marketing system shows that sales after being treated by PSBB (Large-Scale Social Restrictions) in Indonesia, the rate of increase in online sales increased in June and even sales increased even more in July, August and September.