PERBANDINGAN PENJUALAN “PRODUK WAFER” MENURUT JENISNYA (STUDI KASUS PT. INDOMARCO PRISMATAMA DI KARAWANG JAWA BARAT)

Abstract

Business competition is a natural thing that will definitely happen in the business world. The strength of the strategy lies in the cooperation of human resources on the products that become the outputThis study emphasizes whether or not there are differences in wafer products in Karawang which have no difference in average sales between Tango Wafer, Gery Salut Wafer and Astor products. This data analysis uses a comparative descriptive method to see the Difference Test using SPSS version 25. The wafer product of the highest group has a difference in average sales of Gery Salut Wafer and Astor of 438,415,805 g, the second is Tango Wafer with Astor of 322,234,809, and The last producks Tango Wafer with Gery Salut Wafer was -116,180,996 g. Wafer products that have a lot of fans in Karawang, firstly Tango Wafer, second Astor and lastly Gery Salut Wafer. Where consumed at an average age of 10-40 years.