KEBIJAKAN PENGEMBANGAN PEMASARAN KAYU GAHARU (STUDI KASUS PT. ALRAZAAK GAHARU INDONESIA)

Abstract

Agarwood is a type of wood that has a distinctive color and fragrant sap from the tree. At the company PT Alrazaak Gaharu Indonesia, which is engaged in the sale and purchase of agarwood, takes selective steps in buying wood from the forest to resell and earn a profit. The company also takes profits with very small profits, so that the company can compete with other companies. This data analysis uses the One Way Anova test using SPSS. The mini grade and micro grade can be the first choice because the mini super grade with an average unit price of US$ 1,071.78 and the micro grade with a unit price of US$ 915.10 has a significance of 0.770 or 0.770 > 0.05 indicating this group is identical and indicates the best choice. reality. The second option is mini super grade which can be combined with super grade with unit price of US$ 1,071.78 and US$ 1,410.28, respectively. This group has a significance of 0.172 also indicates an identical group, but is still below the value of the mini grade and micro grade groups. grade double super with a unit price of US$ 2,199.87 with perfect significance, but the demand for volume from this group is relatively small, therefore it is difficult to rely on for business development