RESPON MASYARAKAT KABUPATEN SOLOK TERHADAP STRATEGI MARKETING PUBLI RELATIONS PADA PILKADA KABUPATEN SOLOK 2020 YANG DILAKUKAN H. EPYARDI ASDA, M.MAR DAN JON FIRMAN PANDU

Abstract

Abstract In the Solok Regency elections - West Sumatra, political partner number 02 H. Epyardi Asda and Jon Firman Pandu carried out several marketing public relations strategies in fighting the incumbent and winning the votes of the people of Solok Regency - West Sumatra during the pandemic, where there were many limitations during the campaign. Based on the SOR theory where the material object of research through SOR theory is a human being who has the components of attitude, opinion, behavior, cognition, affection and connection, on the marketing public relations strategy in political marketing communications conducted by H. Epyardi Asda and Jon Firman Pandu. Abstrak Pada Pilkada Kabupaten Solok - Sumatera Barat pasangan nomor 02 H. Epyardi Asda dan Jon Firman Pandu melakukan beberapa strategi marketing public relations dalam melawan incumbent dan memenangkan suara masyarakat Kabupaten Solok - Sumatera Barat di saat masa pandemi dimana banyak sekali keterbatasan pada saat kampanye. Berdasarkan teori SOR dimana objek material pade penelitian melalui teori SOR adalah manusia yang memiliki komponen-komponen sikap, opini, perilaku, kognisi, afeksi dan konasi, terhadap strategi marketing public relations dalam komunikasi pemasaran yang di lakukan oleh H. Epyardi Asda dan Jon Firman Pandu.